Insjo, means lake in some Nordic languages and the idea behind the brand name is the want to bring the beauty and calm of the nordic lakes into womens lives. The brand makes simple but practical and classic bag organising accessories such as bag in bags, keyrings, earphone straps and more. I am definitely one for throwing everything and anything in my bag and forgetting about it so an in-bag organising system is well over due!
I have the *Insjo Inari Cotton BagINBag (€38) which has a deep navy exterior and a cute bubblegum pink interior. The bag has eight pockets on the outside with some composed of mesh and others having popper closures. The inside has four large pockets, two of which have zippers.
Firstly, I love the look of the bag, it is simple and efficiently designed - the bag also fits in my day to day bags really well too. The design is very minimalist and nordic which I adore! The pockets are a good range of sizes, with the outer pockets being great sizes for small snacks, receipts, tissues, pens and the inner pockets are great sizes for my earphones, iPod, iPhone. The bag doesn't fit my iPad mini although it still fits in my handbag while this organiser is also in my handbag.
I've tried the organiser in my smaller Newlook handbags as well as my Zara and Asos and it fits well in all of them. I could definitely use it in my larger bags too and it would be perfect for travelling! I have been using the bag to keep my more valuable and most used products in so they are secure, organised and easy for me to find in my handbag.
I also have the *Insjo Pink Keyring (€6) which like the bag is also simple. There are two keyring attachments on the outside of the bag which could be used to attach keys, touch or a cute keyring. Also if your bag has a tab on the inside the keyring could be used to attach the bag organiser to your handbag so it can't be easily removed as a whole.
Overall, I think the in bag organisers are such a fantastic idea especially if you need a little more organisation in your life, or handbag! Additionally they would be perfect for travelling with as they could easily fit a wallet, passport, travel documents, travel cards and small essentials. The design is simple and I love it - if you like to switch up your handbags often then it would be so handy as you could keep your essentials in the organiser and move it from bag to bag so you don't forget anything you need. Overall rating: ★★★★★, 5/5.
Use the code HEATHER2015 to get free shipping!
There are larger bags and also various colours that would make great gifts for men and women; the larger bag organiser can be great bags themselves! The Saimaa Graphite Grey BaginBag is definitely on my wish list:
Have you tried an in-bag organiser? Have you bought anything from Insjo?
