*Essentials For Any Small Business

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Starting a business, whatever with the service or product is, can be a daunting experience! There are so many aspects to consider, from finances, social media promotion, product production, market research, website development, taxes and more. As a freelancer writer, I'm aware of a few of these difficulties and elements to consider; particularly in terms of taxes, social media and marketing. Essential for any small business will depend on your product and finances, but here are a few starting points to consider. 

Business Plan & Finance 

One of the first things you need to consider when starting a new business, which is something I feel like a lot of people have branched out into during lockdown, is your business plan and also the finances or business loans available. Depending on the item or service you are offering, the costs and strategies will differ but a simple business plan and finances in place (start up money) are essential. Also, perhaps taking an online course in marketing, creating online content or business could be useful. I use Future Learn for free online courses, all of which are developed by established universities or collages. 

Research & Data 

Finding a gap in the market, a product people are interested in or a service people will want, is essential for the success of your new business. Gathering data about your new (or upcoming) business and product/service can help identify what the consumer wants or needs as well as general feedback about your business. Ongoing feedback from customers or testers can help with product and brand development. 

Website & Social Media 

An online presence is vital for any business, especially smaller business, in 2020. A website is not just a way to sell your product or services but it also provides a 'store front', contact details and extras such as a blog. Social media is a fantastic way to advertise, promote, sell and raise awareness of your product and brand so taking the time to start a Twitter, Instagram or Facebook page for your business is a great way to draw interest to your business and product. 

Transport & Extras 

There are many aspects of starting a small business that might not be immediately apparent such as business cards or branded stationery, permits or licenses, potential legal or financial support, security software, productivity apps or planners and feedback channels, among many others. Depending on your business, transport might be something you need to look into or invest in. Car leasing might be a great option for new businesses, especially because everything you need, including insurance, fees and breakdown cover are typically included. Skoda leasing is available with Carparison, for both personal and business leasing, with a range of models and customisation options available. 

Do you have a small business? Do you have any tips for either freelancers or small businesses?