Mercedes-Benz Competition: Summer Style

Tuesday, August 27, 2013
I was contacted by Ally at Mercedes-Benz who emailed me about the Mercedes-Benz Social Reporter campaign that was ending soon! The social reporter campaign focuses on the social reporter in all of us, as we live in an age of facebook, twitter, instagram and youtube, we can connect to the rest of the world in a way we have never been able to before. We can document and share our lives with the world and the social reporter campaign/competition give entrants the opportunity to attend events and document the experience on behalf of Mercedes-Benz. The campaign ends tomorrow at midnight - for more information, click here

My summer look - Gothenburg, Sweden, August 2013 
For the campaign you have to show your summer look of 2013, and as I have just came back from an amazing holiday, I thought I would use some of my holiday outfit photographs - this is the outfit that I wore in Gothenburg, Sweden just over a week ago. I greatly underestimated how chilly and changeable the weather would be in Scandinavia and Russia even during the summer so I mainly wore t-shirts, jeans and ballet pumps! I love the laid back, simple and somewhat androgynous style which seems to be the  basis of Scandinavian fashion - and home ware, gotta love Ikea! While travelling in Sweden and Denmark I saw a lot of women wearing gorgeously simple and basic outfits that I loved - simple black skinny jeans and sweaters and lightweight tops and trousers. I adore simple, basic clothing/accessories. 

My top is from Monki (an amazing Scandinavian fashion brand), my jeans are from Dorothy Perkins and my bag is from Newlook. My ballet flats, which I wore to death, are from La Redoute. The glasses I am wearing are prescription glasses from a company called Firmoo which I have worked with for months now. Oh and the photographs were taken in the Gothenburg botanical gardens and while on the ship (Royal Caribbean brilliance of the seas) on the way into Gothenburg. And if you didn't already know, I recently had 9 inches cut off my hair for the The Little Princess Trust, a charity that makes wigs for children with cancer - for more information about the trust, click here


  1. I love all you headers and navigation bars Heather, and this one is no exception! :)

  2. Sounds like a great trip (although cold)! I'd love to see more photos:)

  3. sounds like a great trip! id love to see more photos:)

  4. This is such a good opportunity you got...
    U look pretty i. Electric blue top
    Dont forget to enter my giveaway.
    Keep in touch,


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