*SEO: A Blogger's Perspective

Tuesday, September 11, 2018
Image from Bloglovin via Pinterest
I started my blog back in 2012 which seems like a lifetime ago and when I started blogging it was nothing like it is now! Blogging in 2012, for me, was a huge learning curve and it still is but one aspect of blogging now that I didn't even know about in 2012 was SEO, working with PRs and the myriad of technical aspects that go into blogging such as photography, SEO and statistics.

As I've said, SEO and everything that goes along with it was something I never knew about when I started but now it's something I do without thinking almost and it is also a side of blogging that cannot be ignored if you want a 'successful' blog - obviously success in any form is very different to each person and working with brands etc isn't the only form of blogging 'success'. I've been very lucky to work with some amazing PRs such as Click Consult SEO Agency and brands including Harrods, The Hut Group, Degustabox and many more which I'm very grateful for but there's so much more to learn and improve upon.

Guest Posts & Increasing Your DA
Let's start with one of the simplest ways of promoting your blog, receiving backlinks and increasing your DA (domain authority). Firstly, domain authority is a measure of ranking for a website and predicts how well a website/blog will rank on search engine results pages. The higher the number the better and the more likely it is that your blog will be viewed through searches which is why it is an important metric for brands/PR collaborations. There's so much more to it than that but that's my basic understanding!

Blogging can seem like a numbers game at times, and in 2018 it definitely is, but don't be disheartened if your blogging statistics aren't what you want them to be as there are things you can do to improve. A simple way to improve your DA is by getting backlinks to your blog from other reputable websites such as a brands website or another 'well ranked' blog so if you can write guest posts with links back to your blog then that will probably improve your DA.

Keywords 
Now onto an aspect of SEO that is the most confusing to me, keywords. Keywords are words and phrases that you use in your post (sometimes without even knowing it) which make it easier for people to find your blog/website via a search engine. If you use popular and relevant search terms/keywords in your posts then it's more likely that someone searching for information based on those keywords will find your post/blog/website. I believe that keywords are a main part of SEO and something bloggers could look into but the main aspect that I find challenging is the keyword researching and knowing which to use. Using keywords that stand out from your 'competitors' and updating the keywords you use can help. You can use keyword tools to help you find keywords for your topic. I think for bloggers, it might be mainly intuitive and by trial and error in terms of knowing what keywords to use. I need to research this much more!

Utilise Social Media
Last but not least is something I again never really considered when I just started blogging - no wonder no-one was reading my posts! I had an instagram account which I used for my blog but I only created a twitter account a couple of years after starting my blog...I couldn't be without twitter now. Twitter is my most used and most popular platform with the highest number of followers so I always promote my posts on there with relevant hashtags and tagging the mentioned brands. One platform that I love and I know that it can be very effective for blog traffic is Pinterest; one of my blogging goals for the rest of the year is to try and use Pinterest for my blog. If you have any tips on the latter, let me know in the comments!

Those are just a few ideas and tips that might help you with your blogs visibility and SEO but there are so many other points such as linking to your previous posts in your newer ones, having an option to follow your social media accounts on your blog/creating a newsletter and if you mention brands or bloggers in your post - tag them and you might be lucky and get a link in return.

If you're a blogger, do you consider SEO when writing your posts? Do you check your blog statistics?

*This is a collaborative post
*Image from Pinterest 

21 comments

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  21. I definitely need to start learning about SEO to help me gain blog traffic!

    www.ellacharlottejones.co.uk

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If you would like to contact me with a question or PR information email me at: heathernixon4@gmail.com